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LYU　Photo

I create portraits that connect culture, character, and the real world — with patience, precision, and a collaborative spirit.

Intel Optane Fashion Show

Lead Photographer & Product Endorser | Client: Intel Optane Technology | Beijing, China | Apr 2018 Photographed an experimental fashion show created for Intel Optane Storage Technology, serving as both the lead photographer and on-camera product endorser for the campaign.

Esquire x
Under Armour

Led the athlete campaign featuring Michael Phelps, creating the signature visual language for this Under Armour × Esquire collaboration and earning the athlete’s direct professional trust through high-impact creative direction and on-set leadership.

  • Instagram
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